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Founder & EdTech Architect

Making the Invisible Curriculum Visible

Building the infrastructure for soft skills assessment and development through data-driven evaluation systems.

Joaquim Virgili — Founder & EdTech Architect
50+
Institutions
10K+
Annual Evaluations
€10M
Target ARR 2030
2016
Founded

The Journey: From Code to Human Development

Two degrees, one MBA, and three companies later — here's what shaped the mission.

Education

Dual degrees in Business Admin & Computer Science (UAB) + Executive MBA (IESE Business School).

Technical Foundation

Self-taught programmer since age 12. Built a custom PHP framework and led technical architecture for multiple startups.

Global Experience

Rotterdam, London, Barcelona, and now the USA market. Seen first-hand how soft skills make or break careers.

Mission

Building technology infrastructure that makes soft skills visible, measurable, and developable at scale.

The Invisible Curriculum Manifesto

Universities measure grades, not growth. It's time to change that. Read the full case for rethinking how we evaluate human development.

Building the Future of Education & Development

Three ventures, one mission: make human potential measurable and developable.

Founder & CEO — Kudzu Partners
Building PES (Pro Evaluation System) — our SaaS platform for 360° feedback, peer evaluations, and competency mapping. Deployed at IESE Business School and UIC Barcelona, processing 10,000+ evaluations annually. Targeting €10M ARR by 2030.
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Founder — Eureka Simulations
Pioneered experiential learning through 40+ business simulations — supply chain, AI strategy, and leadership modules. Serving 50+ institutions globally.
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Founder & CTO — Pro Evaluation System
Leading the technical development of PES — the platform powering soft skills assessment for business schools worldwide. Responsible for product architecture, engineering, and platform scalability.
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Trusted by Leading Institutions

PES and Eureka Simulations are deployed at some of the world's most respected business schools.

IESE Business School

Implementing PES across MBA and Executive Education programs for comprehensive soft skills assessment.

UIC Barcelona

Full deployment of the competency evaluation system across multiple faculties and programs.

2024

Launched PES in the USA market

2023

Secured partnerships with top business schools

2022

Pivoted to scalable PES platform

Latest Insights

Thinking on soft skills, EdTech, and building companies that measure what matters.

Education

Why Universities Measure Grades, Not Growth

The fundamental flaw in higher education assessment and how we're fixing it with data-driven evaluation.

Read on LinkedIn →

EdTech

Building EdTech Infrastructure That Scales

From custom one-off solutions to a platform serving 50+ institutions — lessons learned along the way.

Read on our blog →

Future of Work

The Future of Soft Skills in an AI-Augmented World

Why AI makes human competencies more critical than ever — and what universities should do about it.

Read the manifesto →

Let's Build the Future of Education Together

Whether you're an educator seeking to measure what matters, an institution ready to implement competency-based assessment, or an investor interested in scalable EdTech infrastructure — let's connect.